Abogo Signs a Cooperation Agreement with the Institute for Research and Development of Vietnamese Ethnic Cultures: Towards Sustainable Tourism Associated with Health Care

23/04/2025

Abogo Signs Strategic Partnership with the Vietnam Institute for Research and Development of National Culture to Promote Sustainable Tourism and Wellness

A strategic milestone in integrating cultural values and human wellness into tourism

Da Nang – 2025 – Abogo, a pioneer in luxury vacation villa operations and tourism development, has officially signed a strategic partnership with the Vietnam Institute for Research and Development of National Culture(inrec.org.vn).
This collaboration marks a significant milestone in building a sustainable tourism economy, integrating national cultural values and human wellness.

A Partnership Towards Sustainable Value

Through this agreement, Abogo and the Vietnam Institute for Research and Development of National Culture will jointly:

  • Promote wellness-based tourism, allowing travelers to enjoy both leisure and mental & physical rejuvenation.

  • Integrate Vietnamese cultural heritage into tourism products, creating differentiation and elevating visitor experiences.

  • Develop a sustainable tourism strategy, balancing economic benefits with cultural preservation and human well-being.

Abogo commits to offering wellness-focused services, including meditation, spa treatments, therapeutic retreats, and cultural experiences, connecting travelers to the deeper spiritual values of Vietnam.

The Guiding Role of Professor Nguyễn Đăng Huy

Leading the Institute is Professor Nguyễn Đăng Huy, a highly respected mentor in the field of culture and philosophy.
Notably, Professor Nguyễn Đăng Huy is also the life and business mentor of Abogo’s CEO, Nguyễn Xuân Hoàng, guiding his moral, spiritual, and business journey toward an international scale in tourism.

With his guidance, Abogo is strategically positioned to become a leading brand in luxury cultural and wellness tourism, reaching international standards while preserving Vietnam’s authentic heritage.

Abogo’s Sustainable Tourism Vision

In the near future, Abogo will focus on initiatives such as:

  • Wellness and meditation-focused villa retreats.

  • Cultural experience tours combined with health and wellness programs.

  • International partnerships to introduce Vietnamese cultural values to the global tourism market.

This strategic direction aims not only to generate economic value but also to position Vietnam as a sustainable, human-centered tourism destination.

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